King Penguin worked with Aon on their Risk Reward Challenge campaign, post-producing and adding graphics to segments that aired during major golf events. We designed the graphics to see the course through the golfer’s eyes, to help the audience visualize how they might break down a challenging hole.

 

Aon provided a lot of big data from the course, and we worked to use graphics like color-coded grids and hot spots in order to make this information visually appealing and easy to follow.