client: Outdoor Channel focus: Broadcast Graphics
Survival Science takes a deep dive into surviving almost any danger that nature can throw at you. King Penguin worked with the Outdoor Channel to develop a broadcast graphic package that emphasized the scientific aspect of the show, while still evoking a sense of danger throughout the show.
We created the logo with bold red text and an edgy font to jump out at the viewer and fit in stylistically with the show. The on-screen graphics had a techy, HUD style that helped provide scientific context and keep the audience both engaged and up to speed with the concepts being discussed.